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Social Media Engagement & Community Expert (Chemical Industry)

City
Irving
State/Province
Texas

Overview:

The Social Media & Engagement Expert defines and executes a strategic social media and digital engagement approach for Celanese, ensuring a strong and visible presence aligned with key business priorities. The role promotes products, solutions, and offerings through compelling digital storytelling, actively engages external audiences, and builds scalable social media channels and communities including the activation of a new digital persona.

Responsibilities:

YOU will be involved in the following tasks:

 

•Lead the development and activation of a new digital engagement persona to strengthen visibility, recognition, and adoption across external platforms
•Own and execute a strategic, multi‑platform social media and digital engagement approach aligned with key business priorities
•Build, launch, and scale social media channels beyond LinkedIn, defining clear purpose, voice, and engagement models
•Promote products, solutions, and offerings through compelling digital storytelling that drives visibility and interaction
•Actively engage external audiences and build and nurture a digital community of customers, partners, influencers, and industry stakeholders
•Shape and amplify key narratives and priorities by collaborating closely with Campaign Managers and other key stakeholders
•Track engagement and performance, translating insights into continuous optimization and increased impact
•Identify emerging platforms, trends, and engagement opportunities to continuously expand reach and relevance
•Act as the internal expert for social media and external engagement, setting best practices and guiding stakeholders

Qualifications:

What YOU will bring to the team:

 

•Minimum of 5 years of experience defining and executing social media and digital engagement strategies in a B2B or corporate environment
•Bachelor's degree preferred
•Proven ability to build and scale social media channels, communities, or engagement platforms
•Strong track record in promoting products, solutions, or thought leadership through digital storytelling
•Hands‑on experience creating or managing digital personas or distinct brand voices
 

Competencies / Behaviors:

 

•Strategic, externally oriented mindset
•Strong digital storytelling and thought‑leadership capability
•Proactive, confident external engagement style
•Data‑driven with strong ownership and accountability

 

Application Methods:

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Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We support sustainability by responsibly managing the materials we create and growing our portfolio of sustainable products to meet customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese Corporation employs more than 11,000 employees worldwide with 2024 net sales of $10.3 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com.

Celanese is an Equal Opportunity Employer. Celanese does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.


Interested in this opportunity? Note: If you were referred by an employee (they set-up your profile) to this opportunity, you can add and/or update your resume/CV before or after applying to this position.
Career Opportunities Question? Please email our Talent Acquisition Operations at ta.ops@celanese.com, if you have any problems or assistance with your application process.
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