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Digital Platform & Segment Campaign Manager

City
Irving
State/Province
Texas

Overview:

The Digital Platform & Segment Campaign Manager is responsible for the development and end to end execution of integrated marketing campaigns across assigned segments, with additional responsibility to promote and scale a key digital engagement platform as a channel for customer connectivity and business impact. The role drives technical storytelling, modern content formats, and broad digital reach to translate campaigns and platform promotion into actionable engagement and measurable outcomes.

You can work at our facilities in Florence Kentucky or Irving Texas.  

Responsibilities:

•Own the end‑to‑end promotion and adoption of the digital engagement platform, driving awareness, registrations, repeat usage, and feedback loops to scale impact and establish the platform as a recognized industry standard
•Own end‑to‑end campaign delivery, from concept through execution and define campaign objectives, scope, timelines, and success criteria
•Develop audience‑focused, actionable campaign plans, in close collaboration with Strategic Marketing and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities
•Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency across channels
•Drive commercial activation, partnering with commercial teams to turn campaign messages and news into action and growth opportunities
•Shape clear, compelling narratives, translating complex topics into engaging, usable storytelling
•Deploy the broader MarCom team (content, graphic design, events & support, social media and community engagement) to support campaign execution and drive business impact
•Manage project execution, including timelines, dependencies, and cross‑functional contributors
•Track and review campaign performance, applying insights to continuously improve effectiveness

Qualifications:

Critical Experiences:

•Segment insight/background
•End‑to‑end ownership of digital‑first marketing campaigns across channels
•Technical storytelling: translating complex topics into clear, compelling narratives
•Experience owning and scaling B2B digital platform promotion, including awareness, registration growth, repeat usage, and feedback loops
•Driving reach, engagement, and adoption using performance tracking and data‑driven optimization
•Collaboration with commercial teams and subject matter experts to activate campaigns and validate messaging
 

Competencies / Behaviors:

•Technical storytelling – shapes clear, credible narratives from complex topics
•Digital‑first mindset – designs campaigns for scale, reach, and modern formats
•Performance‑driven – uses data and insights to optimize impact and outcomes
•Execution‑oriented collaborator – drives delivery through strong cross‑functional partnership

Application Methods:

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Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We support sustainability by responsibly managing the materials we create and growing our portfolio of sustainable products to meet customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese Corporation employs more than 11,000 employees worldwide with 2024 net sales of $10.3 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com.

Celanese is an Equal Opportunity Employer. Celanese does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.


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