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Strategic Marketing Manager

City
Irving
State/Province
Texas

Overview:

About the Role

We are seeking a commercially driven and strategically minded Strategic Marketing Manager to join our team in Dallas. This role demands clear leadership in developing and executing global and regional segment strategies, driving cross-functional alignment, and delivering customer-centric value in fast-paced markets. The ideal candidate brings a proven business and commercial background, ideally paired with technical expertise or industry experience in engineered plastics. 

Responsibilities:

Key Responsibilities

  • Lead the development and execution of global and regional segment and action plans: Define where and how to play across key markets
  • Drive cross-functional collaboration with Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution
  • Set and own segment-specific targets and key milestones, ensuring measurable impact and accountability
  • Shape technology roadmaps in close partnership with T&I to support innovation and long-term growth
  • Define and implement value pricing strategies in alignment with Business Line leadership
  • Lead marketing communications planning with our Marcom team to strengthen customer experience positioning and brand visibility
  • Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain

Qualifications:

Required Competencies
  • Leadership & Execution: Demonstrated ability to lead strategic planning and drive execution across global and regional teams
  • Business & Commercial Acumen: Proven experience in strategic marketing, business development, or commercial roles
  • Industry Expertise: Engineering or technical foundation in engineered plastics or associated materials
  • Engages Others: Builds collaborative relationships, communicates effectively, and drives team engagement
  • Strategic Mindset: Demonstrates strong business acumen with a global and forward-thinking approach
  • Delivers Value: Executes with precision, manages performance, and maintains a strong focus on results
Qualifications: 
  • Master’s degree in Business, Marketing or related field; MBA or advanced technical degree preferred
  • Minimum 5 years of experience in strategic marketing or commercial roles, preferably in engineered plastics.
  • Strong analytical and strategic thinking skills with a track record of successful cross-functional collaboration
  • Experience in multinational environments and matrix organizations is a plus

Application Methods:

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Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We support sustainability by responsibly managing the materials we create and growing our portfolio of sustainable products to meet customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese Corporation employs more than 11,000 employees worldwide with 2024 net sales of $10.3 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com.

Celanese is an Equal Opportunity Employer. Celanese does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.


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