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Digital Marketing Communications Specialist

City
Ciudad de Mexico
State/Province
Distrito Federal

Overview:

Digital Marketing Communication Specialists execute digital marketing strategies to enhance brand awareness, drive engagement, and support business growth. This role involves operational management of various digital channels, platforms and tools, incl. reporting and analytics to optimize marketing efforts. A high focus area includes managing the DAM system to ensure proper tagging and organization of data.

Responsibilities:

ØDigital Tool Management: Responsible for organizing, managing, and optimizing digital tools to enhance efficiency and streamline processes. This includes ensuring seamless integration and operation of various digital platforms and applications
ØData Asset Management (DAM): Managing data within the DAM system, ensuring proper tagging and organization to guarantee the correct content is distributed to connected platforms such as Chemille or the company website. Focuses on maintaining data quality and maximizing the value of digital assets
ØExecute Digital MarCom Campaigns: Executes digital marketing campaigns across various channels such as social media, email, search engines, platforms and tools in close collaboration with the Marketing Communications team
ØProject Management: Manage all digital projects from campaign related projects to transitioning projects related to a change in the digital approach
ØAnalytics and Reporting: Utilize analytics tools to monitor, adjust, and report on campaign performance, providing data-driven insights and recommendations.
ØData Privacy: Collaborate closely with the data privacy team to execute data privacy required processes and ensure compliance
ØCollaboration and Communication: Work closely with Marketing Communications team and execute identified digital strategies incl. SEO in alignment with overall business goals. Maintain effective internal communications to keep all relevant stakeholders informed

Qualifications:

Critical Experiences:

ØExperience in planning, executing, and optimizing digital marketing campaigns across various channels
ØProven experience in digital marketing, including website management, campaign management, SEO, SEM, social media, platforms and tools
ØStrong analytical skills, proficiency in digital marketing tools and platforms, excellent communication and collaboration abilities

Competencies / Behaviors:

ØProcess & Tool Affinity: Ability to quickly adapt to changes in the digital landscape and learning/understanding new tools and process flows and their interconnections
ØContinuous Improvement Mindset: Proactively seeks opportunities to enhance efficiency and effectiveness
ØCollaboration & Communication: Strong interpersonal and communication skills to work effectively as part of a (cross functional) team
ØLanguage Skills: English - High proficiency in speaking, reading, and writing
Experience: 3-5 years
Bachelor Degree: preferably in Digital Media and Marketing Communications or Marketing

Application Methods:

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Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We support sustainability by responsibly managing the materials we create and growing our portfolio of sustainable products to meet customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese Corporation employs more than 11,000 employees worldwide with 2024 net sales of $10.3 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com.

Celanese is an Equal Opportunity Employer. Celanese does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.


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